Erika Michaelann Costell is an American singer/songwriter and internet personality.
Costell’s career began when she became associated with “Team 10”, an influencer marketing management agency. After dating YouTuber Jake Paul and featuring in some of his videos, Costell started her own YouTube channel, which caused her to grow in popularity. Eventually, she was offered modeling gigs with Victoria’s Secret.
In 2015, Costell became the first employee of Jake Paul’s Team 10 on the business side as his assistant. In 2017, she began a YouTube channel where she regularly posts vlogs, reaction videos and music videos. Following the departure of Team 10’s former Chief Operations Officer, Nick Crompton, she took his position as COO. Following her 2018 breakup with Jake Paul, she left Team 10 to pursue her own independent career. She has recently signed with The Orchard for music.
In 2020, Costell started a record label named BIA Entertainment, which she describes as “a music label by women, for women. In 2017, her single “Jerika” with Jake Paul was featured on the Billboard Hot 100 and the Canadian Hot 100.
Hair: Dark Brown
Height: 5’7″; 170 cm
Weight: 121 lbs; 55 kg
Bust: 35 in; 89 cm
Waist: 26 in; 66 cm
Hips: 28 in; 71 cm
Date of Birth: November 12, 1993