Ivana Santacruz is a Germany-based Instagram star whose dance, fitness and fashion-related posts have earned her a following of over 1.6 million users on the photo-sharing platform. She is best known for making her fitness regimes fun by incorporating dance routines into them. To inspire others to do the same, the Mexican-origin social media influencer recently launched her own dance and fitness program titled ‘Sweat & Dance’, which offers three 20-minute special dance sessions per week. She is also a YouTuber with almost 175k subscribers on her channel. She signed a sponsorship deal with the international sports brand, PUMA, and often showcases their products on her feed. Santacruz has her own clothing merchandise available for sale via the NA-KD online fashion store. In late 2016, she was chosen as the German face for the promo tour of ‘Keeping up with the Kardashians’, a popular reality television show. She attended the ‘World Fitness Day’ event in Frankfurt in 2018.
Ivana Santacruz was an athletic child who trained in gymnastics, but an injury forced her to abandon her professional sports ambitions. It is her love for music that encouraged her to begin dancing when she was 14. She became interested in fitness when she visited a McFIT gym at the age of 16. While the first experience at the gym was quite exhausting for her, she continued her fitness journey, often combining it with dance moves. She began to randomly post her own blend of fitness and dance videos on Instagram in 2014, and her first video was performing a set to the tunes of ‘One Drop’ by QQ. Her videos attracted an increasing number of fans, which made it all the more fun for her. By the end of 2016, she had amassed nearly 700k followers on Instagram and decided to focus more on her YouTube channel. She joined YouTube back in September 2014, but her first video was only uploaded in early 2016. She became more regular on YouTube by the end of 2017 and uploaded dance and workout videos, vlogs, Q&A’s, room tour videos, unboxing, and more on her channel. While her YouTube channel is still picking up, she has made a name for herself as a fitness model on Instagram and launched her own dance and fitness program.
While she is well-versed in street-dance, she told NA-KD in December 2018 that she finds modern dance quite inspirational. She also loves classical dance and had once gone to a ballet in New York, even though she could not dance. She did an internship in graphics designing and feels that she would have chosen that profession had she not found fame on Instagram. While she loves to show her creativity on social media platforms, she is also interested in acting on stage, and loves photography as well.
Height: 5’6″; 168 cm
Weight: 117 lbs; 53 kg
Date of Birth: January 23, 1996